Powering one in every five websites around the world, WordPress is capable of hosting every single style and customisation you can imagine, but in order to sell your products and services, installing a WooCommerce plugin is a must! Once your WooCommerce setup is complete, it is time to start customising your ideal theme and making sure your customer experience is the best it can be.

With so many themes to choose from, selecting which free WooCommerce WordPress theme is right for you can seem a daunting and challenging task.

If you are still struggling to identify the very best free WordPress theme, it is always worth checking out the top 30 free WordPress themes of 2017 to give you an idea of good quality, highly functional, and ready-to-go website templates.

With so much open source contribution to WordPress, millions of themes are out there to satisfy even the most particular of domain owners, most of which are completely free. Though, with WooCommerce operating as the best eCommerce plugin for WordPress, it can take a serious amount of time to filter through the premium and paid-for WooCommerce WordPress themes to find that complimentary gem!

For any aspiring WooCommerce wizard, it is really important to find the right WooCommerce WordPress themes that align with your company. You have to think about the user-experience of the design, the layout of the products and services, and all while matching the WordPress theme to the voice and style of your brand.

Although hundreds of themes are pushed out to market for absolutely no cost at all, it can take developers months to finish a perfect a theme for the masses. If you are lucky enough to find a theme that is perfect for you, do let the developer know, leave a review, or even donate a small gratuity to the brains behind the project to let them know their product is working for you. Pass it forward.

It has taken us a long time to shortlist our top ten favorite free WooCommerce WordPress themes so you don’t have to!

So, without any further ado, let’s introduce you to our 10 best free WooCommerce WordPress themes to date:


Originally based on the fully responsive Bootstrap front-end framework, Illdly makes light work of any web design project. This WooCommerce-compatible theme is highly integrated with WordPress plugins, such as Contact Form 7, Gravity Forms, Yoast SEO, Jetpack, WP Super Cache, and NextGEN Gallery, most of which are considered the “must-have” plugins for any successful eCommerce webpage. Giving you the potential to “wow” your visitors with a full-width feature background image, and providing seamless navigation via its immersive parallax scrolling function, Illdly is a pleasure for both web designer and web visitor. The hero image and one-page layout allows for a fluid customer experience and is perfectly suited for a captivating visual call to action upon first glance. Illdly is versatile, flexible, deliberate in its simplicity, and elegant in style. Plus, with a shedload of fonts, available plugins, shortcode, unlimited color customizations, and an abundance of widgets, Illdly is waiting patiently to be transformed into the WooCommerce website of your dreams.



Yes, we are big fans of the ShopIsle theme, which not only makes it into our selection of the most beautiful free responsive WordPress themes list, but also happens to be an incredibly versatile WooCommerce platform for any discerning online trader! Elegant, and with a modern design, this responsive WordPress theme is a strong contender for any domain owner looking to offer a simple and classy experience for their consumers. Often sporting a white backdrop with slim, sharp, black menu bars, ShopIsle is a popular choice for those starting out in the world of WooCommerce. What makes this WooCommerce WordPress theme all the more attractive, along with all the others listed below, is that it is completely free!



Defined as intuitive and flexible by its creators, Storefront offers a deep and intimate level of integration with WooCommerce. In fact, Storefront is based on the popular Underscores starter theme. What does this mean? This means that any funky plugins or outside-the-box add-ons you would like to pair with your new WooCommerce website are more than likely available with the Storefront WordPress theme. This is Storefront’s first appearance on the Hook Design website, but having achieved such a well-respected status in the world of online sales, we are very excited to recommend it! With colors and layouts that are fully customizable, there is no limit to the creativity you can unleash with Storefront. Enjoy enhanced SEO scores with the integration of a nestable grid system and schema markup, as well as a responsive design that can be enjoyed across all smart devices.



A drag and drop Page Builder, multiple page templates, fully color-customizable, and translation-ready, what is not to like about the TopShop theme? In essence, this free WooCommerce WordPress theme makes our 10+ listing because it is flexible, elegant, easy to use, and highly compatible with an abundance of WooCommerce plugins. With optional extras such as Revolution & Layer sliders to optimize the use of high-quality images throughout the web design, TopShop offers real value and doesn’t cost a penny. More than this, TopShop’s portfolio function is an indispensable tool for any savvy photographer or media company that has an abundance of images and visual content to share. So if you are a prospective WooCommerce wiz looking to setup a colorful carnival of content, give TopShop a try. Upload, customize, categorize, and sell!



It is no wonder that Azera is a popular choice for online merchants looking to build a real narrative throughout their website. Including the capacity for testimonials along with a blog layout, Azera is built with the customer in mind, guiding any visitors from the landing page all the way through to purchase. If we’re getting technical, Azera comes with swift-customization options, is fully responsive, SEO friendly, and compatible with a handful of the most valued plugins that WordPress has to offer. These friendly plugins include WooCommerce, WPML, RTL, Photo Gallery Grid, Contact Form 7, Meta Slider, and SiteOrigin Page Builder, all of which are fantastically helpful for any startup company, established eCommerce merchant, or corporate sales giant! Azera is definitely one of the best.


The Shop

Not just a great theme name, The Shop is a well-known, well-respected, and well-established free WooCommerce WordPress theme in the online marketplace. The Shop gains much of its popularity from its simplicity and effectiveness as an eCommerce platform. Similar to Mystile in its fully customizable, seamless, and efficient design, The Shop makes the life of web novices and experts alike a real joy. With multiple fonts, page templates and color customs to choose from, all as part of a very easy setup process, The Shop ensures that the experience of interacting with the website is as satisfying for the visitor as it is for the builder and owner. If you are prepared to make full use of your two menus, the slider for your header, and the additional blog feature, then you will be well on your way to achieving big sales from a global audience.


AccessPress Store

As a WooCommerce WordPress theme that is downloaded around 500 times per day on average, many eCommerce merchants enjoy the benefits of choosing the AccessPress Store theme. AccessPress Store is considered a “next generation” theme, with many of the most up-to-date functions seen in 2017. One of AccessPress Store’s biggest selling points is its fully built in customizer, which allows the designer to manipulate and control the layout of the website in a way which many other themes can only dream of. A slick product page combined with a highly configurable homepage means that the AccessPress Store theme can achieve multiple visual results that are likely to entice your audience to delve deeper into your product and service catalogues. Topped off with an impressive layout for loading speed optimization, AccessPress Store maximises the user-friendly experience for visitors, resulting in satisfied visitors, and satisfied customers.



Not only is eStore compatible with WooCommerce, it is also compatible with WooCommerce Wishlist, tailoring the data obtained from visitors to maximize your conversation rate; churning visitors into customers. Much like our other highlighted free WooCommerce WordPress themes, eStore is fully responsive, fully customizable, translation-ready, compatible with all major browsers, and optimized for speed. On top of this, eStore comes with additional features that help it stand out from the crowd. These more unique features include search engine optimization, 10+ widget areas, and 12+ custom widgets to transform your eStore into precisely the online marketplace that you are looking for. Select a template from the collection, customize until your heart is content, and make use of the free WordPress support forum to make sure that your eStore is the best a theme can be for your customers.


WooShop Lite

WooShop Lite, as you might have already guessed, is a free WooCommerce WordPress theme, and a precursor to WooShop premium, which is a paid-for product. Despite being the little sibling of the all-powerful WooShop, WooShop Lite offers some incredible features and perks to get any aspiring eMerchant off the ground and running! Modern and minimalist, WooShop Lite caters to all tastes, and allows customization for all of the visual styles of the designer. With social media integrations, and full slider options available within the “Lite” version, high quality first impressions and maximum exposure of your brand on other platforms is all available via WooShop Lite. Perhaps the greatest achievement of WooShop Lite is the merchant and designer’s ability to promote and feature products in the integrated ‘Featured Products’, ‘Featured Deals’, and ‘Best Sellers’ categories, all available via the WooCommerce WordPress theme shortcodes. WooShop Lite is a great choice for anyone starting out in the world of eCommerce.


WP Store

Feature-rich, beautifully crafted, and eCommerce ready are only a few phrases used to describe the capabilities and desirability of our tenth and final recommendation of the day: WP Store. Boasting a highly configurable and customisable homepage, with promo banners as an inclusive benefit, WP Store is a theme built solely with the eCommerce designer and customer in mind. This theme carries hundreds of layout combinations, and achieves 100% responsiveness across browsers and devices. Whether you go for a boxed or fullwidth layout, WP Stores intrinsic WooCommerce integration allows for your style to be entirely compatible with product listings. Take advantage of the blog and latest news functions to not only sell but inform your visitors, and create a multipurpose site for multi-million dollar sales (we hope)!



Now it is over to you. Which one is your favourite?

The important thing to remember when selecting your free WooCommerce WordPress theme is that your website needs to represent everything that your brand encompasses. Don’t forget to ask yourself things like: Do I need a space to blog? Should I be focussing more on content than products? How important is the promotion and categorization of my products? Does this theme allow a fluid experience for the user? Does the layouts and customisation capability of the theme align with what my brand represents? Am I able to integrate the plugins I need or want with this theme?

This post represents only a very small corner of the best free WooCommerce WordPress themes and provides a strong overview of exactly the kind of themes that have been successful in the world of eCommerce. Whether you choose one< or try them all, we would like to thank you for reading our post today at Design Hooks, and wish you all the best of luck in nailing your new WooCommerce venture.

Please let us know if we have missed anything? Is there a theme here that you are certain should have made the cut?

We are always very excited to hear insights and opinions from our community, and often use the knowledge of our network to provide better, more detailed information on how to navigate the world of WordPress and WooCommerce.

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