If you are a marketer today, these are indeed interesting times. The internet technology has come to revolutionize the world of business and most traditional marketing techniques. If you are not yet leveraging the growing internet market, you are probably struggling within your niche. If your marketing has not yet gone social, specifically on Instagram, you will find it hard to survive the vicious competition on the internet platform
One of the things that make the internet quite a fascinating place is the fast of developments. A few years back, for instance, everyone would have told you that no other social media network would ever come close to Facebook’s influence in business. Well, Instagram happened and it has done so in a big way. Among the top things internet marketers are doing today is searching for ways to find Instagram followers.
Leveraging Instagram’s Popularity
When it was launched in 2010, Instagram was supposed to be another fad app allowing people to share photos and later videos. Well, things are different today. As of April 26, 2017, Instagram had 700 million monthly active users (MAUs) according to a report published by Tech Crunch.
To appreciate how rapidly this social media network is growing, consider that is has doubled the number of users in 2 years. Better still, Instagram is now more than twice the size of Twitter, which had gained traction earlier. It is only a matter of time before this powerful social media platform joins the billion-user club. As a marketer in contemporary times, these numbers should make you sit up. If they don’t, then you are in the wrong profession.
It gets even better when you look at Instagram’s impact in numbers. Over 40 billion photos have been shared so far with an average 85 million videos and photos being shared in a day. As of 2016, 48.8% of brands were on Instagram and the number is expected to shoot to 70.7% in 2017 according to an eMarketer study. The fact that 75% of Instagram users take action after viewing a post should inspire you to put your brand on Instagram.
In summary, using Instagram can help any business to grow. It is the best marketing tool that you have whether you are an online store or a brick and mortar business. Before you embark on the journey of finding real Instagram followers, it is important to understand how this social media platform can help your brand. Among the benefits your brand will enjoy through this social media service are:
- Brand Visibility
In today’s highly competitive business environment, you need to place your brand in front of potential customers. The more your brand is visible on social media the better for you; your posts on Instagram will be shared rapidly and it will in turn spur interest in your brand. If you have highly creative content, you can bet more people will love to check out what you are all about from your website.
- High Engagement
A 2015 Forrester research crowned Instagram as the king of engagement. As an online marketer, you appreciate how crucial it is for any marketing technique you use to promote engagement with the target audience. This is the only way to increase lead generation. The study showed that Instagram boasts 58x more engagement per follower than Facebook and over 120x more engagement than Twitter. Clearly, this social media platform must be a priority in your marketing campaigns as it will help in boosting conversion rates.
- Effective Marketing Through Visuals
If you have evaluated several marketing strategies in the market today, you will find that visuals are more effective in conversion. In fact, over 77% of all internet traffic is expected to be video by end of 2017. Instagram helps grow your brand more rapidly as your content will be shared more rapidly. It might be cliché but the saying that a picture speaks more than a thousand words is very true.
- Targeted Marketing
While there are many digital marketing techniques available today, it is always difficult to use them for targeted marketing. For instance, you will find that Facebook has a very diverse audience but this problem can easily be solved with Instagram. Younger internet users are looking for entertaining content online and Instagram has provided them with the best platform to meet. If you are targeting millennials, there is no better place to find them than on this photo and video sharing platform.
- Better Connection with Target Audience
In marketing, emotions are crucial. If your marketing strategy is not conjuring up any emotions, then you are playing a losing game. Beautiful photos and videos immediately click with viewers and this is the reason behind Instagram’s success. If you want to ace it in online marketing, you have to instantly elicit the right emotions and with the right content, you can easily do this through your Instagram posts. For instance, posting a milestone for your brand and sharing photos/videos with your target audience is an easy way to connect. This increases engagement and ultimately, you are able to meet your marketing goals.
Integrating Instagram into your Marketing
While Instagram has the qualities of a high-performance marketing tool, many brands are still not getting the most out of it. It is important to appreciate that it all starts with building followers for Instagram. This is never easy and even the most successful brands will tell you so. There are many ways of integrating this social media platform into your current or future marketing strategies.
Before getting started, make sure you identify specific marketing objectives your Instagram account will help you achieve. For instance, are you after boosting engagement before launching a promotional campaign or are you looking to increase your presence on social media? Once you have the strategy in place, it is time to start creating creative, bold, relevant and fresh content. If you are going to be boring, then don’t even start your Instagram marketing campaign because it is going to flop in a big way.