The use of smartphones, iPads, tablets and mobile phones have enhanced globally for the purpose of accessing the Internet. Reasons behind this are its cost-efficiency, convenience, comfort and ease of access. The digital divide existing between the poor and the rich too is closing with the growing use of mobile devices. Today, all types of businesses are highly bound to design and develop websites that are not only computer-friendly but also mobile-friendly, so as to easily reach out to the mobile users. One method of doing this with ease is creating designs that are very much responsive to all types of devices and screen sizes.

What is responsive web design?

Responsive web design is a particular technique used in website designs for allowing the web pages to respond to respective screen size, platform and orientation of the device that a user is using to view it.

The responsive designs are the simplest, yet important factors to have subsequently changed the browsing attitude of the browsers today. Such websites are highly capable of changing from one device to the other. For instance, if you switch from a tablet to a mobile phone, the website will automatically adapt and fit the screen size.

Without delving into the techniques involved in designing this kind of websites, here is a brief on the benefits that you will be enjoying with a responsive design from any local company.

# User-friendly – Responsive websites are highly flexible and fit all types of screen resolutions, as well as, devices. It also consists of foreground images that scale with the respective layouts to hide and reveal different parts of the images on the web pages. This fluidity is something that makes it highly accessible, user-friendly, as well as, exquisite, compared to the conventional desktop websites. Users are now able to surf the websites without any restriction and this is what will help your business to enjoy a global reach.

# Consolidate marketing efforts – Google has recommended RD as the best practice, which is why businesses not having the same are missing it. Being the most popular search engine throughout the world, Google has explained that responsive websites are easy to use.

# Cost-effective – Using laptops and desktops is more expensive or inconvenient when compared to the use of mobile devices. The latter offers easy and quick access to all information as and when needed. Responsive websites; thus, are cost-effective for the users who want to spend less time in the office space. For the businesses, responsive website design reduces development and designing cost, as they don’t have to create different websites for different types of devices. Also, businesses will enjoy saving money on their maintenance costs, since they will have to focus on just one website.

Thus, this adept and unique development in website design is achieved with the use of flexible grids, images, layouts, as well as, CSS media. To do so, web designers take into consideration various factors consisting of screen size, pixel resolution and touch features of different devices.

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