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What is Sonos? It’s a consumer electronics company from California that provides a variety of wireless audio systems.

What is so special about its new logo? Try to scroll down the page where it’s located and you will see how it pulses like a sound wave. A simple, yet a brilliant visual effect that represents the music products and experience provided by Sonos.

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A little history about this project: the new visual identity (logo, user interface, websites modules, special event graphics, etc.) of Sonos were designed by Bruce Mau Design Agency. The design advances the idea of the modern music experience and a rich diversity of expressions.

The new visual identity can be seen on Sonos app and startup screen, in different promo campaigns (NYC subway, Paris exhibition), retail shops, etc. Here are some examples:

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Read about the whole process of creation on Bruce Mau Design website.

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